Our First Killer Whale Is Born: Lil’Grams

When we first started Blue Whale Labs, Ranvir and I were both product guys who realized we had gathered a lot of experience about building applications. Of course, when you make the switch to providing services, it’s hard to put away your product aspirations.

Early on, we came up with the concept of our Killer Whale program. The general purpose of this was to find ways to go the extra mile with our clients and really have the level of comfort required to not just pour your time into something, but also your heart. Interestingly enough, we’ve had a couple of inductees into the program already and we’re happy to announce that the first one has just gone into a closed alpha.

The project is called Lil’Grams and it’s a new microblogging platform focused on the needs of new parents. I’ve posted about it at my personal blog:

Lil’Grams is a real-time baby book designed to make it absolutely simple for parents to capture the precious moments of their baby’s life and share it with their family and friends instantly.

Source: SocialTwister.com, “Unveiling Lil’Grams: A Parent’s Best (Micro) Blog”

The interesting part of this, from our point of view, is that I was the initial client. Lil’Grams was built by our fine team of developers in between development cycles with clients. Special thanks goes out to Shikha and Arjun who fought to get back to the project every chance they got and Ranvir for supporting the effort from the beginning. We applied our Social Architecture model as we worked our way through the strategy, design, and development of the application.

We’re currently doing a closed alpha of the application and gathering feedback from our parents. We plan to expand that a bit next week with the goal of launching by the end of 2008. If you are a new parent, Savvy Auntie, uncle, grandma, or grandpa - please visit http://littlegrams.com and put your name in the signup box.

I’d also like to thank the community for the support they’ve given us so far:

• Amanda Mooney / LaunchPR
• Adriana Gascoigne / Girls In Tech
• Brian Solis / bub.blicio.us
• Allen Stern / Center Networks

We’ll be posting updates as frequently as possible.

Technorati Tags: blogging, bluewhalelabs, brian solis, greg narain, lilgrams, littlegrams, startup, twitter, web2.0

This entry was posted on Sunday, November 2nd, 2008 at 2:46 pm and is filed under Propaganda, Startup, Killer Whales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.