How Much Are RSS Subscribers Worth?

Pete Caputa has sparked some dialogue regarding the value of RSS subscribers and the potential for a marketplace to acquire subscribers for your own RSS interests. I’ve commented on this at SocialTwister:

Pete’s solution is somewhat different in that it urges the creation of a literal marketplace with paid benchmarks for performance. As Pete suggests, he’d be willing to pay for RSS subscribers and a smaller amount for site visitors. I certainly see the value and the opportunity in this approach. Indeed most corporations and groups that we work with are interested in the size of their audience and how to quickly, if not exponentially, grow that.

Socialtwister 2.0 - The RSS Acquisition Marketplace


technorati tags:, , ,

Leave a Reply